How we make money

Short version: we don't take a cut of your home sale, we don't sell leads, and nobody can pay to rank higher.

The directory is funded by Virtual Results

Porchlight Agents is run by Virtual Results, a real estate marketing and technology company that has helped thousands of agents and brokers succeed online for over 20 years. Those clients pay for websites and marketing, and a fully managed directory profile comes with that work. Every other agent gets the same free profile. Client status is not an input to the ranking, and client profiles are not marked or boosted in the lists.

Backed by Virtual Results, which has helped thousands of real estate agents and brokers succeed online for over 20 years.

What we never charge for

Placement or rank, in any list.
Referral fees. When you contact an agent through Porchlight Agents, your message goes straight to them and we take nothing from the sale.
Your contact details. We never sell them.

Why this matters

Some agent directories are free to agents but collect 25% or more of the agent's commission on the clients they refer, and some count those paid referrals in their rankings. That cost tends to reach the consumer through less room to negotiate commission. We chose a model where the ranking has nothing to sell.